I've been writing about (and we've been playing music from) Purple Music a lot lately. Jamie Lewis and Manuela don't just have good music on catalog, but are releasing some of the dopest cuts at a pace that approaches a frenzy. By time time I get one review for a hot track in print, a second is already climbing the charts. It's sort of humbling when your ears can't keep up with a label's quality releases.

They're also doing a few things that other labels should keep an eye on. For instance, their one year "promo club" membership - receiving advance promos for really the cost of about one release a month, from a label that's dropping good tunes damn near every week - is an interesting proposition for a label that has many hardcore fans. I have no idea if these things are monetarily successful but they certainly bear interest for labels struggling to survive in today's market (which is, really, just about everyone).

They're also releasing podcasts - again, pretty close to weekly - featuring not just Jamie but also some of the frequent flyers on the Purple family of labels. The latter fact is, I think, the key point here, as by promoting artists that present the "Purple Music sound", they've been spreading like wildfire (and leveraging Purple's considerable PR talents doesn't hurt for the artist either. Witness this article.) This one from Alfred Azzetto hit me in just the right spot. Lego actually tipped me off about this guy something like a year ago, and everything I've heard from him since then confirms the confidence he had.

It's not embeddable so I'm sticking it below; you can listen here or listen and get the playlist is on Purple Music's podcast page (and I think you're gonna want to get the names of a few of these tunes). Enjoy.